First Post

Here we are...at the beginning of Ontology's blog. Here you will find posts that dive deep into the core of Ontology's mission as a vintage store, stories of exploration and inspiration. It's going to be fun, so make sure to check back frequently! In fact, to make your life simpler you may as well just add Ontology to your friend's list. Since this is the first post, there will be a bit to cover. Don't be afraid though, just read on...

Let's start from the beginning. The idea of Ontology started a long time ago when creator, Jennifer Polus (aka the person who's typing this...it's rather strange speaking in third person, but when telling a story it seems essential at times) started wearing clothes she'd find in her mother's closet. Her mother is a brilliant woman who also lived in Chicago back when she was a smokin' 20-something year old with impeccable style. Although years later she ended up moving to Green Bay, WI to live a simple life with her husband and brand new baby girl, she found it important to hold on to her favorite items from when she was a city slicker. By doing this she allowed her daughter to discover these treasures later on when she grew old enough to develop her own genuine sense of self. Guess what happened when her daughter started wearing her mother's (now) vintage clothes? She fell in love. Yes, ladies and gentlemen...from the moment she slipped on her mother's rainbow patterned spaghetti strap dress, she would say "goodbye" to malls and "hello" to thrift stores.
For years now, Jen has been collecting all things vintage from stores and closets all over the states. Only until about a year ago now she thought to herself "I should really share this with others". Not that she was intentionally hoarding, but finally came to an understanding that if she enjoys vintage so much, others must too. So, by finding these people she hopes to connect with humans on a greater level. She's filled with joy in finding something she personally enjoys and seeing that someone else likes it just as much. In these moments, there is some sort of mental connection and it is lovely.
And that is how Ontology was created.

Now, on places where you can purchase Ontology goods. The store's current focus will be on selling at Vintage Heaven (at the Heaven Gallery in Wicker Park) every month. Also, there will (almost) always be items online at Etsy and eBay. Auctions for eBay will be announced on this blog as well as any new items that are being posted on Etsy.

Etsy Shop Link: http://www.etsy.com/shop/ontologyvintage

Women's AND Men's clothes will be for sale. This isn't just a ladie's store! Guys, I'm looking out for your vintage interest as well. Things related to music and home will also be offered.

That is all for this first post. Updates with pictures of clothes and things I find interesting to come in the near future.